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Welcome to the euroAWK website

euroAWK Ltd. - is a branch of the international company AWK residing in Germany (Koblenz), one of the first and largest investors into outdoor advertisement in the Czech Republic.
euroAWK Ltd. is one of the leaders in the Czech Republic on the outdoor advertising market.
Its superior power comes up especially at billboard and city-light cases formats.

In the basic parameters, the number of sites euroAWK Ltd., has almost 20% market share Its position is strongest in region cities, with a number of 2678 panels holding practically one quarter of the market.

For further comparison we have chosen the Net OTS (Opportunity to See) parameter. The unit shows the value of an advertising site and says how many people have the possibility to see the site during one day (24 hrs).
Comparing the Net OTS values from other Czech outdoor market companies makes clear that euroAWK Ltd. holds 23,6% of the market. That is significantly more than the simple amount of sites.
Same applies for Net OTS comparison of all billboard sites in region cities, where the euroAWK Ltd. share comes up to 28,5%. This, again, is more than the share counted by a simple amount of sites.

Results of comparisons describe quite well the long term strategy of euroAWK Ltd. - to build quality sites on carefully chosen locations with a high amount of citizen traveling.
For result processing data from the OUTDOOR Media Projektu were chosen. euroAWK Ltd. is the projects strategic partner since 2006.

euroAWK Ltd. offers these kinds of outdoor advertisement sites:
  • Billboards
  • City light (CLV) glass cases in Prague
  • City light (CLV) glass cases in the Czech Republic

Branches:


Auto-advertisement:

As the only advertising company in the Czech Republic euroAWK Ltd. uses posters with auto-advertisement with motives from prestigious Czech artists (such as Born, Anderle, Nepraš, Deml, Souček).

History

  • Year 2004
    • Founded a subsidiary company AWK ambiente.
  • Year 2003
    • Acquired parts of waiting rooms and City-Light glass cases from BARTH media.
  • Year 2002
    • Cooperation with Time Service Company on rotating public clocks.
    • Network of City-Light glass cases on clocks near the Kaufland shopping centers all over the Czech Republic.
  • Year 2001
    • Acquired 100% of ORIS ČR
    • Acquired parts of Real Spektrum - Brno
    • Acquired City-Lights in public traffic stops in Zlín
    • Acquired City-Lights in public traffic stops in Hradec Králové
    • Founded a subsidiary company of euroAWK Ltd. in Slovakia
  • Year 2000
    • euroAWK Ltd. has reached ¼ share on expense into outdoor advertisement in Czech Republic. (source: ARBOmedia 8.2.2001 - estimate)
Kontrolní kód
04.09.2010: 3766
05.09.2010: 5854
Billboards in
Prague 30,3% Billboards in CR 19,2% City-Lights 53,1%
*source GFK Praha